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Enquirer Consulting Group / Prepared for SilverBirch Hotels and Resorts
August 2026

Transient demand is bought.
Corporate demand is named.

A short read on the part of hotel demand that comes from a company rather than a traveler, and how a portfolio reaches it without adding sales headcount at every property.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Full service, focused service, and extended stay.

01
A portfolio of hotels across communities in Canada, operating under major international franchise brands, with an owner and operator view of return rather than a pure management view.
02
Extended stay inventory, which is a corporate product. Nobody books thirty nights for fun. It is bought by a project lead, a relocation manager or a workforce planner at a company.
03
A meetings and events business, where the buyer is a planner, an association or a corporate secretariat working months ahead of the date.
04
In this category the transient side is fought on brand distribution, rate and reputation, and the franchise systems do much of that work. The corporate and group side is a list of named companies and the people inside them who decide.
05
That second job is the one that stays manual. At most groups in this market it runs on relationships, which means it reaches whichever part of the market already overlaps the sales team.
Prepared for SilverBirch Hotels and Resorts
Where this goes

The demand that arrives, and the demand you go and get.

Today
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In this market, corporate and crew business usually arrives through franchise systems, agencies, request for proposal season and the accounts a property already has.
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Direct corporate selling scales with sales headcount, so the reachable share of a city is capped by the size of the team rather than by fit.
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At most groups in this category each property builds its own local pipeline, which makes coverage uneven across a portfolio and hard to compare.
In the first weeks and months
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A named list of the employers, contractors and project operators within reach of each property, with the travel, relocation, workforce and event owners inside them.
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Personalized first contact to every one of those roles, ahead of the annual rate negotiation rather than during it.
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Positive replies handed to the property or regional sales lead the same day, with the company, the person and the context attached.
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One view of coverage by property and by market, so the gaps are visible instead of assumed.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for SilverBirch Hotels and Resorts

A corporate and group demand unit, built once and pointed at any property.

The account map

Every employer and project operator in a chosen market that moves people, with the travel, relocation, workforce and event owners inside each, assembled from public records rather than bought as a list.

The outreach engine

First contact written for one named person at a time, not a segment, at a volume a property sales team cannot cover and a mass campaign cannot personalize.

The handover

The playbook, the tooling, the dashboards and a trained operator move to your side. The unit keeps running when we stop.

One contractor and a network of specialists. One point of contact, and nobody on your team manages a stack of tools or freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named account list from public records: the employers and project operators near each property, and the travel, relocation and event owners inside them.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this shape fits an owner operator

One unit, every property in the portfolio.

01

Runs property by property

The same unit can be pointed at a single hotel with a soft quarter or at a whole region, so a strong asset and a struggling one get worked to the same standard.

02

Named roles, not audiences

Travel manager, relocation and workforce lead, procurement, project manager, event planner. Writing to the person rather than the segment is why replies come back from senior seats.

03

Yours at the end

Four months to build it and prove it in market on real booked meetings, then the keys, the playbook and a trained operator move across to your team.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for SilverBirch Hotels and Resorts.